The goal of this stage is to gain deep insights into the users, their pain points, behaviors, and motivations.

This stage involves analyzing research findings to clearly define the problem statement.

In this phase, designers brainstorm as many ideas as possible before refining them into actionable concepts.

The goal of this stage is to bring ideas to life through low or high-fidelity prototypes.

Testing helps uncover usability issues and validates whether the design meets user needs.

The product or feature is officially released to users after iterative design, prototyping, and testing. It marks the transition from development to real-world use.